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Press Release

Keystone Mercy Health Plan Becomes Keystone First

April 15, 2013
Philadelphia, PA

Keystone Mercy Health Plan, the largest Medical Assistance (Medicaid) product in Southeastern Pennsylvania, is now Keystone First.

The new product name is the result of the change in ownership announced in August 2011, in which Blue Cross Blue Shield of Michigan joined Independence Blue Cross as co-owner of this Medical Assistance program.

As a Blue Cross Medicaid product, Keystone First brings 70 years of quality and tradition offered by the nation's leading Blue brand and a strong heritage of improving access to care for the underserved and chronically ill living in Philadelphia's five-county region.

Said Russell Gianforcaro, executive director for the Keystone First product, "We have worked very closely with our community, provider and faith-based partners to ensure access to critical health care services for Philadelphia’s underserved and chronically ill for more than 30 years. While our name has changed, our legacy of caring and commitment has not. In fact, it is stronger than ever. We welcome this new era of service and dedication to this vibrant region we call home."

Members will receive new insurance cards in the coming weeks. Benefits, services, hospitals and providers will not change because the health plan name has changed. Members can call 1-800-521-6860 if they have questions.

About Keystone First

Keystone First is a Medical Assistance (Medicaid) managed care health product offered by Vista Health Plan, Inc., a subsidiary of Independence Blue Cross. Keystone First has over 321,000 members in five Southeastern Pennsylvania counties.  Here at Keystone First, we are mission-driven and dedicated to helping members get care, stay well and build healthy communities.

Independence Blue Cross, Blue Cross and Blue Shield of Michigan and Vista Health Plan, Inc. are
independent licensees of the Blue Cross and Blue Shield Association.

About AmeriHealth Caritas

AmeriHealth Caritas is one of the nation's leaders in health care solutions for those most in need. AmeriHealth Caritas operates in 16 states and the District of Columbia, and serves more than 6.6 million Medicaid, Medicare and CHIP members through its integrated managed care products, pharmaceutical benefit management services, behavioral health services and other administrative services. Headquartered in Philadelphia, AmeriHealth Caritas is a mission-driven organization with 30 years of experience serving low-income and chronically ill populations. For more information, visit